Where it all began
Native was born in the rolling hills of the Rangitikei Valley.
It was here, on a 4th generation sheep and beef farm, where brothers Matt & Guy came up with crazy ideas to scale to the world & have a positive impact.
When fellow entrepreneur and good friend Luke saw the rise of Hard Seltzers in the US, they dusted off an old 'healthy alcohol' recipe from their University days, kiwi-fied it with real fruit flavours & focused on creating a drink that was better for you & the planet.
After tasting hundreds of fruit profiles (including the now famous Lemon & Yuzu) and settling on a blending of sparkling water and Vodka from natural sugar cane, they launched Aotearoaās first hard seltzer.
Younger sister Brooke of course didn't want to miss out, so set off travelling the country to spread the word.
With an steely attitude to leave the land in a better place than they found it, they tasked themselves with making it easy and fun to support biodiversity here in Aotearoa and beyond.
The Vision
Can consumption be a force for good?
We reckon it can.
Since day one, weāve been on a mission to find ways to enable thriving biodiversity through everyday habits.
Last year we spent $1.4 trillion USD on alcohol - and itās still growing!
We joke that if the world went sober for just 2 years - and spent that money on funding more native trees - we could 1ā4 or nearly even 1ā3 all human CO2 emissions (2.2 trillion tons or 1 trillion trees)
Knowing that is the #1 option, Native Sparkling is #2 - making doing good taste better for the 80% of us kiwis who enjoy a relaxing bevvie on a weekly basis.
Weāre not interested in growing the category - thereās plenty of similar products out there doing this - we want to divert existing spend into something more positive.
So next time you are after an RTD to freshen up your evening, choose Native knowing that you, yes YOU are making a difference for our beautiful country!
Cheers To You & Hereās To Nature!
Doing Good Tastes Better.
Wellington Business Gold Awards - Emerging Products Finalist
#1 People's Choice - Beervana 2019 (afternoon session)
#1 Vendor - Beers at the Basin 2019
#1 Blind Tasting - The SpinoffĀ
